Segment 1 - Initial Phase of the Selling Process
Introduction; Commitment to the Business; First Impressions
Segment 2 - Greetings That Work
Mental Programming; Greeting and Reception; Avoid Pre-Judging
Segment 3 - Handling "I'm Just Looking"
Handling "I'm Just Looking"; Building Rapport
Segment 4 - Effective Communication
Effective Communication; Listening Skills
Segment 5 - Counseling / Interviewing To Build a Profile
Interviewing/Profile Building; Counseling; Gathering Important Information
Segment 6 - Counseling Questions and Boat Selection Guidelines
Specific Counseling Questions; Boat Selection; Selling Out of Inventory
Segment 7 - Motivating Features & Benefits Presentations (Part 1)
Features and Benefits Presentation Tips; Controlled Presentations
Segment 8 - Motivating Feature and Benefit Presentations (Part 2)
More Presentation Tips (Part 2)
Segment 9 - Capitalizing on the Sea Trial
The Keys to a Superior Sea Trial
Segment 10 - Trial Closing to Gain Commitment
Trial Closing Questions
Segment 11 - Trial Closing (Part 2) and Premature Money Discussions
Trial Close to Pre-Close the Sale
Segment 12 - Initial Write-up and Proposals
Help Management Help You; Initial Write-Up; Evidence Manual
Segment 13 - Fundamentals of Negotiating
Delivering the Initial Proposal; Signals You Send
Segment 14 - Negotiating Tips & Techniques
Negotiating Tips & Techniques; Evaluating Objections
Segment 15 - Premature Price Issues and Responses
Best Price? Payment? Interest Rate? Trade-In Value?
Segment 16 - "Your Price Is Too High"
Handling "Your Price Is Too High"; Using Your Numbers- Not Theirs
Segment 17 - "That Is Not Enough for My Trade"
Handling "That Is Not Enough for My Trade"; 3-Step Process
Segment 18 - "I'll Just Sell It Myself"
Handling "I'll Just Sell It Myself"; Time Lag Kills Deals
Segment 19 - "I Want to Think about It" "I Need to Talk with My Spouse"
Handling Vague Objections: "I Want to Think about It" "I Need to Talk with My Spouse"
Segment 20 - "I Want to Shop Around" / Misc. Closing Techniques
Responses to "I Want to Shop Around," "Either/Or" Close, "T" Close, Buyer's Order Close
Segment 21 - T.O. / Selling Pre-owned Boats
Turn Over (T.O.) to Management; Tips on Pre-Owned Boat Sales
Segment 22 - The Effective Delivery
Tips for a Great Delivery
Segment 23 - Follow-up and Lead Nurturing
Effective Follow-up; Prospecting Ideas
Segment 24 - The Power of Attitude
Power of Positive Attitude; Tips on Achieving Success
Segment 1- Selling at the Boat Show (Part 1)
Physical preparation; Value of image; Incorporating tablets
Segment 2 - Selling at the Boat Show (Part 2)
Mental preparation; Engaging the customer; Efficiently qualifying
Segment 3 - Selling at the Boat Show (Part 3)
Qualify, Understand, Inform, Propose; Selling the Deal
Segment 4 - Selling at the Boat Show (Part 4)
Effective follow-up -- during the Show and post-Show; "Do's and Don'ts"